Saturday, 20 November 2010

Customer Profile

This is my Customer Profile board I designed for my Quintessentially English collection for All Saints.
I wanted to capture what a woman customer in her 20's would listen to, watch and do in her spare time.
I also wanted to show how my customer would wear the current All Saints garments, I got my friend Judith to model a few summer dresses I bought a couple of months ago...
 This is Judith in the Lamira dress, I love the way the ruffles fall on the figure and the unusual cut to the bottom give it a really unique look.

This is the Poison dress, the sequins really give the garment its unique edge, it also comes in Black.

This is the Nila Top, although it is only ment to be a top, i thought it fell and looked better than the actual dress.
It has a really unusual cut and has lots of layers that you can't really see in the photo. You can also alter the height of the bust line with the strings around the arms.
This is the Mekai top, it is the exact same style as the Nila top above. I love the sequins and jewels on the front of it, the layers from the side sections really make the top fall nicely and give the silhouette an unusual look.

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