DIESEL CUSTOMER PROFILE

 

I wanted to make the customer profile really fun, I think the average age of a Diesel customer is around 27 years old as the jeans are quite expensive. I created the customer through looking at Diesel's recent campaigns such as 'Be Stupid' and 'Diesel Island'. Both campaigns give the vibe of being very free spirited and fun so I wanted to show that on my board and create a real customer.

A Few Flats for my Booklet..

Here are a few of my Flats that I have done for my Booklet project,

I have done loads more which I haven't yet converted into jpeg... which means they cant come on here til I change them.. 

Micro Macro World... Mineral Prints...

My patterns i designed from photographs of water.. ripples, water droplets, splashes..

Micro Macro World... Floral Prints...

Here are a few pattern i have designed from my floral photographs.

My flats for Quintessentially English

Here are a few technical flats for my All Saints garments I designed...

 

Final Boards for Quintessentially English...

Research Board

Silhouette Board

Final Design Line Up

 

GFW10 Final Illustrations

Here are my final illustrations for my elective.

 I created them by drawing a vector face and body outline and adding shading. To give the outfits the bold, sketched look I used the filter effects Poster Edges, Cutout and Water colour.

I am really happy with the way my illustrations turned out and I have loved experimenting with the different ways to edit and present